Tag Archives: CLM

Four Critical Approaches to Offer a Premium Customer Experience

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Four Critical Approaches to Offer a Premium Customer Experience

You are most probably losing customers by trying to economize for them! The success of Sony VAIO in maintaining market leadership in consumer electronics over the years stands testimony to this fact. A 2013 CEI Survey estimates that 86% of those surveyed are willing to pay more for premium customer experience, but only 1% actually get it on a consistent basis! The onus is on companies to bridge this huge gap.

Delivering a premium customer experience can take many forms, ranging from the firm offering customized and personalized service to the customer, providing value-added unique services, and other extras. Read More →

Customer Lifecycle Management for Automobile Industry – Key Challenges

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Holding on to a customer is far easier and rewarding than trying to acquire a new customer, and marketers innovate on various schemes to retain engagement with the customer after the purchase. The automobile sector has it easy here, as after sales-service and repairs offer a ready-made way to hold on to customers, until the time they think in terms of upgrading their vehicle, or buying an additional vehicle. However, marketers still have to work towards promoting brand affinity among their customers. Read More →

3 Key Points To Select the Right Customer Lifecycle Management Partner

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The onset of extreme levels of competition in today’s marketplace, irrespective of sectors, has pressed every organization to bring on extra business firepower. Hiring external agencies and partners to handle certain sections of a business structure is an accepted norm today. The advantages of hiring the right customer service provider are many of course, cost efficiency and added business competence featuring prominently on the long list. Read More →