Holding on to a customer is far easier and rewarding than trying to acquire a new customer, and marketers innovate on various schemes to retain engagement with the customer after the purchase. The automobile sector has it easy here, as after sales-service and repairs offer a ready-made way to hold on to customers, until the time they think in terms of upgrading their vehicle, or buying an additional vehicle. However, marketers still have to work towards promoting brand affinity among their customers. Read More →