Tag Archives: CRM

Four Critical Approaches to Offer a Premium Customer Experience

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Four Critical Approaches to Offer a Premium Customer Experience

You are most probably losing customers by trying to economize for them! The success of Sony VAIO in maintaining market leadership in consumer electronics over the years stands testimony to this fact. A 2013 CEI Survey estimates that 86% of those surveyed are willing to pay more for premium customer experience, but only 1% actually get it on a consistent basis! The onus is on companies to bridge this huge gap.

Delivering a premium customer experience can take many forms, ranging from the firm offering customized and personalized service to the customer, providing value-added unique services, and other extras. Read More →

Customer relationship management – Five key Trends for 2014

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Of late, marketers are looking at customer lifecycle management (CLM) or customer relationship management across the different stages of the marketing lifecycle, with renewed interest. The double-whammy of increased competition and a tough business environment force businesses to use all their aces to attract and retain customers, and in this context, more and more marketers are seeing the virtues of CLM. The reasons are simple. Effective customer lifecycle management enables powerful customer interaction, and this in turn directly contributes to the bottom-line, Read More →