To sell or not to sell? To sell then where to sell? These simple (at least at the very outset) questions haunt the fundamentals of e-commerce management.
Retailers and Brands today are tasked with delivering online shopping experiences that are intuitive, compelling and deliver consumer experiences consistently across multiple touch points. Consumers engage with brands and retailers through websites, landing pages, smartphones, online marketplaces, retargeting ads and emails, comparison shopping engines, social media, and many more ways. In e-commerce, subscriptions management a hot area today, Gartner looks at its business impact (build vs. buy), taking into account criteria such as go to market speed, range of subscription management capabilities, resources, ability to focus on core competencies, business model…. Download this white paper now to get the answers..