As senior leaders of organizations all across the business world strive to hold on to the rewards presented by social media analytics, there are those who manage to do it the smart way. Using every known trick in the book from tracking customers on Facebook to analyzing their preferences via social feeds, these leaders boost their businesses in inventive ways. Read More
Author Archives: Amlan Biswas
About Amlan Biswas
Inbound and Outbound Supply Chain Analytics – The Right Tools for the Indian Manufacturer
A Compound Annual Growth Rate (CAGR) of 9.5%, as per its latest Five Year Plan, puts the Indian economy on the list of some of the fastest growing economies in the world. The country’s GDP ranks 13th on a global scale. Compare these statistics to the fact that when it comes to performance on the global trade logistics platform, India ranks a dismal 46th and we know there is a missing link in a plan that otherwise is quite promising. Further probing reveals that organizations across the country suffer losses of up to $65 billion a year due to underperforming supply chains. Is this loss bearable for an economy that is only just finding its foothold on the part to growth? Read More
Data Visualization – The Art of Presenting complex logistic regression using simple charts
The adage “a picture is worth more than a thousand words” is universal. When done right, what takes pages of painstaking prose or drab figures can be communicated much more powerfully through an image that covers the entire story in a single view.
As marketing, customer service, finance and other professionals cutting across organizations need to interact with data and analyze it as a matter of routine, data visualization tools helps in making smarter decisions and improving productivity. Read More
Infographics in BI-Analytics – It’s no more a ‘good to have’ but a ‘must do’
About 90% of all information that people remember are based on visual impact. However, not all visual representations succeed. Visuals that trump textual information by tenfold are that which is presented clearly, and where the prominence is given to elements that convey relevant facts. Infographics are effective visual representations that can convey complex information quickly and clearly, in a visually appealing way. Read More
