A business strategy focused around the customer is a guaranteed winner. Yet, today’s business environment asks for a lot more in return for absolute success. Customer Lifecycle Management (CLM) is a tool that helps align strategy and structure with deliverables and thus, proves to be the comprehensive solution for a game plan aimed at building customer focused enterprises. If putting the entire onus of this exercise on CLM seems like a tall order, this post will tell you why zeroing in on CLM also helps take care of the peripheral issues and shortcomings too. Read More →