Digital Marketing

In matter of a decade, communication revolution has spread its reach to the whole world. Smartphones and PCs have been readily accommodated by people. Social networks have seamlessly become extensions of lives and are becoming the major platform of forming and expressing views. People have quickly adapted to the relentless information flow and yet aren’t satisfied but have become even hungrier for information.

This is having immense effect on the business and customer relationships. Customers are constantly in touch with each other and information sources have dramatically changed the previous equations of customer loyalty and consumer behavior.

E-Commerce has become a game changer in the industry for comfort and choices. Customers have more choices than ever before and consequently they have more power than ever before. Businesses on the other hand are trying to adapt these changes and looking for profitable ways to use this digital sprawl to their advantage. In an age of almost freely and readily available information on plethora of options, customer’s attention has become the most prized commodity in digital marketing.

Digital markets and response from businesses

• The very recent success and rapid growth of Pinterest, Tumblr, Flickr and Instagram shows that visual content has upper hand when it comes to digital world
• Users are adopting supplementary services that are more specific. Smartphones are key driver of this change with mobile apps playing key role
• There has been an astounding 357% increase in sales from social traffic compared to the last year
• Every 4 in 10 social media users have purchased an item (online or in-store) after sharing or ‘like’ing it on Facebook, Twitter or Pinterest
• 65% of consumers use social media to find the perfect gift for people
• Users are getting instant deals, coupons, information, updates based on their location and this is triggering the active sharing location and lowering entry barriers for marketers

Key challenges

• Keeping in pace with dynamic consumer trends
• Evolving and upgrading to modern retailing
• Growing concerns of security and infrastructure issues
• Figuring out how to make money out of social media and measuring ROI on investments
• Creation of interesting & original digital content to keep customers engaged with the Brand
• Lack of IT resources and capital to stay updated with the changing technology and consumption platforms
• Sluggish economic conditions making consumer behaviour conservative and conscious
• Adapting to rapid changes happening in digital and social marketing space

Key differentiators

• Our unique digital marketing model will help enterprises
• We are a 142 years old global brand whose values of leadership with trust and building communities
• Partnership with innovative startup firms to tap into cutting edge technology
• Lean delivery model that focuses on minimum viable propositions, quick prototyping and rapid test cycles
• Access to lower cost resources for high-end creative activities like design, creative etc.

Service offerings