Constantly changing economies lead to innumerable changes in the Finance & Accounting Services. This has led to an urgent need for a new finance and accounting operating model, which can help businesses in the Financial industry adapt to the rapid changes.
Challenges Faced by Customers
- The very recent success and rapid growth of Pinterest, Tumblr, Flickr and Instagram shows that visual content has upper hand when it comes to digital world
- Users are adopting supplementary services that are more specific. Smartphones are key driver of this change with mobile apps playing key role
- There has been an astounding 357% increase in sales from social traffic compared to the last year
- Every 4 in 10 social media users have purchased an item (online or in-store) after sharing or ‘like’ing it on Facebook, Twitter or Pinterest
- 65% of consumers use social media to find the perfect gift for people
- Users are getting instant deals, coupons, information, updates based on their location and this is triggering the active sharing location and lowering entry barriers for marketers
Key challenges
- Keeping in pace with dynamic consumer trends
- Evolving and upgrading to modern retailing
- Growing concerns of security and infrastructure issues
- Figuring out how to make money out of social media and measuring ROI on investments
- Creation of interesting & original digital content to keep customers engaged with the Brand
- Lack of IT resources and capital to stay updated with the changing technology and consumption platforms
- Sluggish economic conditions making consumer behaviour conservative and conscious
- Adapting to rapid changes happening in digital and social marketing space
Key differentiators
- Our unique digital marketing model will help enterprises
- We are a 142 years old global brand whose values of leadership with trust and building communities
- Partnership with innovative startup firms to tap into cutting edge technology
- Lean delivery model that focuses on minimum viable propositions, quick prototyping and rapid test cycles
- Access to lower cost resources for high-end creative activities like design, creative etc.
Service offerings
- Services
- Digital marketing onboarding services (strategy, website setup, app development, response mgmt)
- Online optimization services (SEO, SEM, ASO, PR, Analytics)
- Performance based services in terms of search engine marketing
- Lead generation campaigns, implementing email marketing & affiliate marketing strategies
- Building online assets, creating e-commerce portal through web and mobile development services
- Content services (contests, campaigns, blogs, videos, mobile apps, SM apps)
- Tata BSS has been one major partner selected by businesses to work on these problems and we are helping our partners to adapt to the ever-changing vibe of digital markets aided by our technology infrastructure, social monitoring tools and expertise.
