Zero Moment Of Truth (ZMOT) is the time between customer’s first exposure to advertising of the product and the ultimate purchase decision, when the customer does online research about that product. This is fast becoming the new reality of real estate market.
According to a study by Google and National Association of Realtors, 90% of home buyers searched online during their home-buying process. Mobile apps are becoming one important channel of this research as customers are increasingly making inquiries and reading content related to general home information, searching location addresses of projects and comparing prices on their smart phones.