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Customer Lifecycle Management (CLM)

We live in age of empowerment, an age of freedom…to choose what we want, with far fewer entry and exit barriers than ever before. It is also an age of far greater disposable income than ever before. From smart phones to furniture, credit cards to holiday packages, people want only the best…and they’re willing to loosen their purse-strings for what they covet.

What does this mean for companies? How does it redefine how marketers approach customer relationship management?

Clearly, the need of the hour is top-of-the-line customer lifecycle management that focuses on enriching the customer’s engagement with the brand – from product/service evaluation to renewal/upgrade. Companies that offer a consistent, rewarding experience to customers across touch points stand a far greater chance of retaining them – and also of generating better word-of-mouth publicity, an aspect that can help reduce marketing spends significantly.

Since 2004, Tata BSS has specialized in enriching its clients’ conversations with end-customers. As a focused CLM service provider, we have created an organization in tune with customer lifecycles across industries – a factor that helps us, at Tata BSS, to bring agility and insight to engagements.

Across engagements, we serve over 100 brands, representing 500+ brand attributes across our four focus verticals (Telecom & Media, Retail, Manufacturing and BFSI) and other verticals such as real estate, government, travel, hospitality and healthcare.